The intelligence
Four lenses. One view of how the market sees your business.
Four ways of looking at the same business. The findings that change a year almost always sit where two of them meet — the month your customers lean your way and the product they praise; the rival who shares your customers but not your price.
Customer & Audience Intelligence
Who are we attracting — and where else do our customers go?
A clear picture of who your customers really are, where they come from, and which other businesses and places the same customers also review — in your neighbourhood, across the city and beyond.
External signal map — illustrative
What we examine
- Who your customers are, grouped into clear segments — locals and visitors, language
- Where they come from
- Which other businesses the same customers also review, nearby and further afield
- Where else they eat, shop and spend time, by spend level
- Customer groups your area attracts that you currently miss
What you learn
- Which customer groups choose you — and which come to your area but not to you
- The places your customers already favour, so you know where they are
- New customer groups worth a real push
How it changes a decision
Say your weekend customers come mainly from two districts, and the same customers keep reviewing the same two dining streets. No sales report can tell you that. Now you know where your next customers already are.
We report grouped patterns only — the same reviewers appearing at other places. We never track or identify individual customers, and we cannot say when one visit happened relative to another.
Customer Perception Intelligence
What do customers notice, love, question — and tell others?
What the customer record really says: what customers praise, what they keep asking, and what annoys them — read across the platforms they use, by star rating, and against rival businesses.
External signal map — illustrative
What we examine
- Review themes across the platforms your customers use
- Topic by topic, each read as praise or complaint
- What 5-star customers talk about, and what 1- to 3-star customers talk about
- Small problems that cost customers — and ones that don't matter
- How rival businesses are described on the same topics, side by side
What you learn
- Why customers recommend you, in their own words
- Which problems change a buying decision
- Where you beat the businesses customers compare you with — and where you trail
How it changes a decision
When customers rave about something your marketing never mentions, and the claim you chose shows up in 3% of reviews, the answer is already clear.
We don't sell review-reply tools or reputation software. We read the record. We don't manage it.
Seasonality & Value Intelligence
When do our customers come — and how does our price read against what they get?
When your customers actually come, month by month, against the businesses they compare you with — and how your products, prices and value read in customers' own words, against rivals.
External signal map — illustrative
What we examine
- Share of the year's visits by month, against your competitors — where you peak and where you dip
- How the pattern shifts year by year
- Which customer groups drive each month
- The products or services customers mention most, and what they say about each
- Price level beside what customers say about value, against rivals
What you learn
- The months where you over- or under-index against competitors — and by how much
- Which products customers praise, and which they question
- What customers say your price buys them, and where they question it
- Where your price sits for what you give — and where a rival gives more for less
How it changes a decision
If August brings a third more of your year than it brings your rivals, and customers call a rival better value at the same price, you now know where to hold price and where to fix the offer.
Months come from the dates on public reviews — a close public signal of when customers visit, though not an exact visit date. Price levels are those the platforms display — read, never estimated.
Competitive & Demand Opportunity Intelligence
Who do our customers really compare us with — and where is our next demand?
The set customers really compare: the businesses that share your customers, how much they share — and which nearby offices and organisations belong on your list.
External signal map — illustrative
What we examine
- The businesses your customers also visit — ranked on shared customers, recent visits, distance and price level
- Which of those businesses share the most customers with you — and which overlaps are recent
- Office buildings near you, ranked by tenants and distance
- Which approach fits each building — a pop-up stand, a corporate account, or a lunch or membership offer
What you learn
- A competitor set built from customer behaviour, not from guesswork
- What customers praise at the businesses you share them with
- A ranked office list — and, for each building, whether to set up a stand, call about corporate orders, or promote a lunch or membership offer
How it changes a decision
When the business that shares most of your customers is not the one you watch, the set changes. And when the tower across the street has a few hundred staff and nowhere good for lunch, it wants a lunch offer, not an ad.
We find and rank the competitor set and the leads. Your team makes the calls.
The lenses are standard. The findings never are.
Every brief is built for one business, one market and one question.